Ahern Hotel Front Desk Reception

Privacy Policy

300 West Sahara, LLC d/b/a The Ahern Hotel and Convention Center (hereafter “Ahern Hotel”) values your patronage and respects your privacy. This Privacy Policy (“Policy”) describes the information collection, use, protection, and sharing practices of Ahern Hotel web sites, mobile applications, electronic communications, and properties described below. If you have any questions or concerns about this Policy, please contact us at . As used in this Policy, the word “including” means including, without limitation. 

This Policy applies only to Ahern Hotel (collectively, “us,” “we,” or “our“), Ahern Hotel websites (“websites“), sub-pages, mobile applications, social media pages, and other electronic communications that we control and that post this Policy (collectively “Ahern Hotel Online Services“), and the following resorts, casinos and properties (collectively “Ahern Hotel“):

  • The Ahern Hotel and Convention Center in Las Vegas, Nevada.

300 West Sahara, LLC d/b/a The Ahern Hotel and Convention Center is a corporation subject to the laws of the United States. This Policy describes our information collection, use, protection, and sharing practices in the United States. The United States may not offer a level of privacy protection as great as that offered in other jurisdictions. In jurisdictions outside of the United States where we are subject to different or more restrictive local laws, we may adjust our practices in those jurisdictions to comply with local laws. Otherwise, we make no representation that the practices described in this Policy are compliant with laws outside of the United States that apply to the collection, security, use and disclosure of information. Information that is collected or stored in jurisdictions outside of the United States may, subject to applicable law, be disclosed or transferred to the United States or other locations. When information is transferred to the United States, it will be handled in accordance with the laws of the United States.

INFORMATION WE COLLECT

We collect information from a variety of sources and in a variety of ways, including the following:

  • PERSONAL INFORMATION.

When you visit, use, and/or access Ahern Hotel, Ahern Live, any related sites, sub-pages within or Ahern Hotel Online Services, you may provide us with (and/or we may collect) information by which you can be personally identified including your name, date of birth, postal address, e‑mail address, and telephone number, and videos, recordings, and images of you (“Personal Information”). We may also obtain Personal Information from third parties.

  • EMPLOYMENT APPLICATION INFORMATION.

If you apply for a job with us, we may ask for certain information about you including your work and education history, and your profile/résumé.

  • VEHICLE INFORMATION.

Through various ways (including when you park a vehicle at, or otherwise visit, Ahern Hotel), we may collect information about a vehicle including an image of the vehicle, the vehicle’s make, model, and license plate number. For example, we collect license plate information through technology known as “Automatic License Plate Recognition” (which captures the images of vehicle license plates and related information such as time/date of image capture) for various safety, security, fraud prevention, and other purposes.

  • PURCHASE AND TRANSACTION INFORMATION.

When you visit, use and/or access Ahern Hotel, Ahern Live, any related sites, sub-pages within or Ahern Hotel Online Services, we may collect information about your activities and actions including your purchases, reservations, and gaming activity (in jurisdictions where gaming is permitted).

  • SENSITIVE INFORMATION.

 When you make a purchase, visit, use and/or access Ahern Hotel or Ahern Hotel Online Services, or engage in other transactions or activities, you may provide us with sensitive Personal Information including your credit or debit card number, financial account number, biometrics, medical/health-related information, driver’s license number, government-issued identification card number, social security number, passport number, or naturalization number (“Sensitive Information”).

  • WI-FI AND LOCATION INFORMATION.

When you use any Wi-Fi services we make available at Ahern Hotel or Ahern Live, we may collect (directly or through third parties) information about the websites you visit, the type of device and browser you are using, your device identification number, your precise physical location, bandwidth used, session time, etc. Even if you choose not to use any Wi-Fi services we make available at Ahern Hotel or Ahern Live, we may still collect information concerning the precise physical location of your mobile device within and around Ahern Hotel for Non-Marketing Purposes (defined in Section 3.A. below). With notice or your consent (and regardless of whether you use any Wi-Fi service we make available at Ahern Hotel), we might also collect information about the precise physical location of your mobile device within and around Ahern Hotel for marketing purposes.

  • DEVICE AND BROWSER INFORMATION.

When you visit, use, and/or access Ahern Hotel Online Services, we may collect information about the type of device and browser you are using, the unique number assigned to your server or Internet connection, your physical location, and your interactions with Ahern Hotel Online Services. We may also use “cookies” and similar technologies to help us recognize and serve you better. Cookies are small files that contain information sent by a website that is saved on your computer’s hard drive. Cookies enable us to gather data such as web pages visited, links clicked, material downloaded, and allows us to record and/or reconstruct activity from a session or by a user. Cookies also are used to put a unique identifier on your computer. All of this helps us to generate statistics regarding usage of  Ahern Hotel Online Services and for troubleshooting, analytics, issue resolution, and other purposes. There are different types of cookies including “browser” cookies (also known as “html cookies”) and Flash cookies (also known as “Local Shared Objects”). You can configure your browser to reject browser cookies or to notify you when browser cookies are offered so that you can accept or reject them. However, if you reject browser cookies you may not be able to conduct some transactions or use some services on Ahern Hotel Online Services. In addition, blocking or deleting browser cookies may not block or delete other types of cookies including Flash cookies.

  • SOCIAL MEDIA INFORMATION.

When you use integrated social media features on Ahern Hotel Online Services, or other social media websites or mobile applications, we may obtain information including your name and e-mail address; and videos, recordings, and images of you.

  • VIDEO SURVEILLANCE INFORMATION.

When you physically visit Ahern Hotel or Ahern Live or anywhere else on the property,we mayuse video and other surveillance systems to monitor gaming areas and other public and sensitive areas within and around Ahern Hotel or Ahern Live or anywhere else on the property for safety, security, fraud prevention, and other purposes. Some surveillance systems may incorporate facial recognition technologies, which may be used for additional screening.

  • AUDIO, ELECTRONIC, OR SIMILAR INFORMATION.

When you call the Ahern Hotel, for example to make a hotel reservation, dining reservation, or purchasing entertainment tickets, or otherwise communicate with the Ahern Hotel via audio, electronic and/or video channels, we may obtain information related to you and your request/inquiry and we may monitor or record such interaction.

  • OTHER INFORMATION.

We may obtain information about you from third parties, including entities that direct you to, are located at, or are accessible via, Ahern Hotel, Ahern Live, any related websites, sub-pages within or Ahern Hotel Online Services, business partners, family members, and friends.

INFORMATION COLLECTED BY THIRD PARTIES

  • INTEREST-BASED ADVERTISING.

Third parties may use cookies and similar technologies to collect information at, or through, Ahern Hotel Online Services and other websites for a variety of purposes including providing you with advertisements. This type of ad-customization is sometimes referred to as “interest-based advertising.” For more information about interest-based advertising please visit https://www.networkadvertising.org/faq. Please note that the use of cookies, web beacons, and similar technologies by third parties at, or through, Ahern Hotel Online Services is subject to their own privacy policies, not our Policy. If you would like more information about your choices concerning interest-based advertising, including how you may opt-out of some uses of information collected by members of the Network Advertising Initiative and the Digital Advertising Alliance that may collect information at, or through, Ahern Hotel Online Services please visit https://optout.networkadvertising.org/?c=1. At this time, we do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.

 

HOW WE USE THE INFORMATION WE COLLECT

  • USE BY AHERN HOTEL

Marketing Purposes. We may use the information we collect for our own marketing purposes including notifying you of special promotions, offers, and events via e-mail, direct mail, social media, telephone, text message, push notifications, in-room notifications, and other means.

Non-Marketing Purposes. We may use the information we collect for non-marketing purposes including (1) validating your identity; (2) recording and accessing gaming-related activity (in jurisdictions and resorts where gaming is available and permitted); (3) conducting statistical or demographic analysis; (4) processing, fulfilling, and tracking reservations, purchases, or other transactions; (5) complying with legal and regulatory requirements; (6) customizing your experience while visiting, using and/or accessing Ahern Hotel Online Services and/or Ahern Hotel, Ahern Live, related websites, sub-pages within and/or Ahern Hotel Online Services; (7) protecting and defending Ahern Hotel, Ahern Live, related websites, or sub-pages within, and its affiliates against legal actions or claims; (8) preventing fraud; (9) collecting debt; (10) satisfying contractual obligations; (11) evaluating employment applications; and (12) safety and security purposes including cooperating with law enforcement or other government agencies for purposes of national security, public safety, or matters of public importance when we believe that disclosure of information is necessary or appropriate to protect the public interest (collectively “Non-Marketing Purposes”).

When it is possible to do so, we may link Personal Information such as your name or e- mail address with non-Personal Information such as the unique identifier associated with your computer or mobile device. We may also link Personal Information with other generally or publicly available information to help us identify your preferences or interests. The information we collect may also be merged with information available from other sources such as (1) companies that match e-mail addresses with postal addresses and other information; (2) credit card verification and credit services; and (3) other subsidiaries, affiliates, resorts, casinos, or properties that are owned, operated, or affiliated with Ahern Hotel (each an “Ahern Hotel Subsidiary”).

 

 

  • SHARING WITHIN AHERN HOTEL AND WITH SUBSIDIARIES

We may share the information we collect for any purpose among Ahern Hotel, Ahern Live, and any individual Ahern Hotel Subsidiary, or Ahern Hotel Online Service. Sensitive Information will only be shared for Non-Marketing Purposes.

  • SHARING WITH BUSINESS PARTNERS AND OTHER THIRD PARTIES

We may share the information we collect with our business partners and other third parties for joint marketing purposes or our business partners’ (or our own) marketing purposes. Even if you opt-out of permitting us to share your Personal Information with our business partners and other third parties for marketing purposes, we may still share the information we collect with them for Non-Marketing purposes such as processing transactions, fulfilling your requests, responding to your inquiries, etc. Sensitive Information will only be shared with our business partners and other third parties for Non-Marketing Purposes. When we provide Sensitive Information or other Personal Information to our business partners and other third parties, we require them to exercise reasonable care to protect such information and restrict the use of such information to the purposes for which it was provided to them.

  • SERVICE PROVIDERS

We may engage service providers to provide certain services to us or to perform certain services on our behalf including analytics, marketing, fulfillment, etc. In some cases, service providers may collect or be provided with access to your information as reasonably necessary to perform such services on the condition that they not use or disclose your Personal Information for other purposes.

  • CERTAIN BUSINESS TRANSACTIONS

We may share any or all of the information we collect (including Sensitive Information) with any successor to all or part of our business in connection with a transaction involving a sale, purchase, reorganization, or transfer of any asset of Ahern Hotel and/or any individual Ahern Hotel Resort or Ahern Hotel Online Service.

 

 

YOUR COMMUNICATION PREFERENCES

  • SELECTING YOUR COMMUNICATION PREFERENCES

Newsletter Subscription. We use a third-party provider, ConvertKit, to deliver our newsletter. You can unsubscribe or update your profile to general mailings at any time of the day or night by clicking the unsubscribe or subscriber profile link at the bottom of any of our emails or by emailing our marketing department at marketing@ahernhotel.com.

Text Messaging. We use a third-party provider, TextMagic, to deliver our text messages. You can opt-out at any time of the day or night by texting STOP to 1(833) 469-2458 or by emailing sms@ahernhotel.com.

  • HOW TO OPT-OUT OF MARKETING FROM US AND HOW TO OPT-OUT OF HAVING YOUR PERSONAL INFORMATION SHARED WITH OTHERS FOR MARKETING PURPOSES

If you wish to opt-out of receiving marketing solicitations from us via postal mail, e-mail, telephone, and text messaging, or do not want us to share your Personal Information for marketing purposes with our business partners or other third parties, or with any individual Ahern Hotel Subsidiary please e-mail us at , call us at: (725) 214-4800 , or write to us with your specific request(s) at:

The Ahern Hotel and Convention Center
Attn: OPT-OUT Department

300 W Sahara Avenue
Las Vegas, NV 89102

Although you may opt-out of the use and sharing of Personal Information for marketing purposes, we may still use and share information we collect for Non-Marketing Purposes.

  • HOW TO OPT-OUT OF ONLINE TRACKING

For information on how to opt-out of some uses of information collected by third-party advertising companies at (or through) Ahern Hotel Online Services, please visit https://optout.networkadvertising.org/?c=1.

 

  • STATE SPECIFIC OPT-OUT RIGHTS

Nevada Residents. Nevada law gives consumers in Nevada the right to restrict certain businesses from selling certain personal information to unaffiliated third parties if those third parties will license or sell such personal information to additional third parties. To exercise this right (for Nevada residents only), please visit https://ahernhotel.com/privacy-policy/nvdsar/ and follow the instructions and provide the requested information including your complete name, street address, city, state, zip code, and email address.

California Residents – Your California Privacy Rights. 

  • California Shine the Right Law: California law requires certain businesses to respond to requests from California residents asking about the disclosure of Personal Information to third parties for third party marketing purposes. Alternately, such businesses may adopt a policy of not disclosing Personal Information to third parties for marketing purposes if a California resident has opted-out of such information sharing. If you wish to opt-out of our sharing your Personal Information with third parties for marketing purposes, please follow the instructions in Section 4.B. above.
  • California Consumer Privacy Act and Privacy Rights Act: If you are a California consumer, please see Section 5 of this Privacy Policy called “California Consumer Privacy Statement” for more information about privacy rights under the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020 and 2023 and its implementing regulations (such rights are collectively, “California Privacy Rights”).

Virginia Residents – Your Virginia Privacy Rights.  If you are a Virginia consumer, please see Section 6 of this Privacy Policy called “Virginia Privacy Rights” for more information about your privacy opt-out right under the Virginia Consumer Data Protection Act of 2021 as amended (such rights are, collectively, “Virginia Privacy Rights”).

California law requires certain businesses to respond to requests from California residents asking about the disclosure of Personal Information to third parties for third party marketing purposes. Alternately, such businesses may adopt a policy of not disclosing Personal Information to third parties for marketing purposes if a California resident has opted-out of such information sharing. If you wish to opt-out of our sharing your Personal Information with third parties for marketing purposes, please follow the instructions in Section 4.B. above.

Colorado, Utah and Connecticut Resident – Your Privacy Rights.  Please see Section 7.

  • HOW TO OPT-OUT OF RECEIVING TELEMARKETING CALLS FROM US

Even if you registered your telephone number on a do-not-call list, certain exemptions may allow us to contact you by telephone. However, to ensure your preferences are honored, we also maintain our own internal do-not-call list. If you ●●●would like to opt-out of receiving telemarketing sales calls from us, you can add your telephone number to our internal do- not-call list by visiting https://ahernhotel.com/privacy-policy/do-not-call/.

CALIFORNIA CONSUMER PRIVACY STATEMENT – APPLICABLE ONLY TO CALIFORNIA RESIDENTS

  • Notice of Collection and Use of Personal Information
  • Categories of Personal Information Collected. We may collect (and may have collected during the 12-month period prior to the Last Updated date of this Privacy Policy) the following categories of personal information about you:
  • Identifiers: Identifiers such as name, e-mail address, postal mail address, telephone number, date of birth, credit card number, passport number, driver’s license number, bank account number, social security number, and internet protocol address.
  • Additional Data Subject to Cal. Civ. Code § 1798.80(e): Including signature, physical characteristics or description, state identification card number, insurance policy number, education, debit card number, and other financial information, medical information, and health insurance information.
  • Protected Classifications:Characteristics of protected classifications under California or federal law, such as race, color, national origin, age, sex, gender, gender identity, sexual orientation, and military and veteran status.  
  • Commercial Information:Including entertainment, travel, dining, lodging, purchase history, and business transactions.
  • Biometric Information: Biometric-related information including physiological or biological characteristics used to establish individual identity, such as fingerprints or facial recognition.
  • Online Activity:Internet or other similar electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications, or advertisements.
  • Geolocation Data.      
  • Sensory Information:Audio, electronic, visual, thermal, olfactory, or similar information.
  • Employment Information:Professional or employment-related information; union membership.  
  • Education Information:Defined by California Privacy Rights as education information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act.
  • Inferences:Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  1. Business or Commercial Purposes for Which Information was Collected. We may use (and may have used during the 12-month period prior to the Last Updated date of this Privacy Policy) the categories of personal information listed above for the purposes described in our Privacy Policy. In addition, we may use these categories of personal information for certain business or commercial purposes, as follows:
  • Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  • Helping to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for these purposes.
  • Debugging to identify and repair errors that impair existing intended functionality.
  • Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumer’s current interaction with our business. 
  • Performing services on behalf of our business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of our business.
  • Providing advertising and marketing services to the consumer, except for cross-context behavioral advertising, as that term is defined under applicable law. 
  • Undertaking internal research for technological development and demonstration.  
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by our business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by our business.

 

iii. Categories of Sources from Which Information was Collected. During the 12-month period prior to the Last Updated date of this Privacy Policy, we may have obtained personal information about you from the following categories of sources:

  • Information you provide directly to us and that is collected at Ahern Hotel (See Sections 1.A., 1.B., 1.C., 1.D., 1.E., 1.I., and 1.J.).
  • Information automatically collected through Ahern Hotel websites, social media platforms, and online advertising services (See Sections 1.G. and 1.H.).
  • Information obtained from other sources, including service providers, contractors, third-party services, data analytics providers, other vendors, joint marketing and business partners, recruiting and talent agencies, job references, such as your employers or teachers, data brokers, such as public databases, credit bureaus, credit reporting service providers and background check services, and government-related entities (See Sections 1.B.,1.K., and 1.L.).
  • Information we automatically collect through the Ahern Hotel mobile apps, including location information (See Section 1.G.).
  • Information we automatically collect when you use our Wi-Fi services (See Section 1.F.).
  • Information we automatically collect from mobile devices at Ahern Hotel (See Section 1.F.).
  • Other information we collect related to your gaming and purchase history and interactions with us (See Sections 1.D. and 1.L.).
  1. Sale or Sharing of Personal Information. We do not sell your personal information in exchange for monetary compensation. We may sell or share your personal information for non-monetary compensation by allowing certain third parties (such as online advertising services and marketing partners) to collect personal information (i) via automated technologies on our websites and appsfor cross-context behavioral advertising purposes and/or (ii) for marketing-related purposes. This kind of sharing may be considered a “sale or sharing” under California law when the personal information is exchanged for non-monetary compensation. You have the right to opt out of these types of disclosures of your information.

We may sell or share for cross-context behavioral advertising purposes and/or marketing-related purposes (and may have sold or shared during the 12-month period prior to the Last Updated date of this Privacy Policy) the following categories of personal information about you to online advertising services and/or marketing partners:

  • Identifiers
  • Commercial Information
  • Online Activity
  • Inferences

You have the right to opt-out of this disclosure of your information, as detailed above. We do not have actual knowledge that we sell or share the personal information of minors under 16 years of age.

  1. Disclosure of Personal Information. During the 12-month period prior to the Last Updated date of this Privacy Policy, we may have disclosed your personal information to certain categories of third parties, as described below.

We may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:

Category of Personal Information and Category of Third Party

  • Identifiers: Third party service providers; third party business partners; credit reporting agencies; data analytics providers; digital advertising providers; internet service providers; operating systems and platform providers.
  • Additional Data Subject to Cal. Civ. Code Section 1798.80(e): Third party service providers; third party business partners; credit reporting agencies; data analytics providers.
  • Protected Classifications: Third party service providers; third party business partners; credit reporting agencies; data analytics providers.
  • Commercial Information Third party service providers; third party business partners; credit reporting agencies; data analytics providers.
  • Biometric Information: Third party service providers; third party business partners.
  • Online Activity: Third party service providers; third party business partners; digital advertising providers; internet service providers; operating systems and platform providers; data analytics providers.
  • Geolocation Data: Third party service providers; third party business partners; digital advertising providers; internet service providers; operating systems and platform providers.
  • Sensory Information: Third party service providers; third party business partners; credit reporting agencies; data analytics providers; digital advertising providers.
  • Employment Information: Third party service providers; third party business partners; credit reporting agencies; data analytics providers.
  • Education Information: Third party service providers; third party business partners.
  • Inferences: Third party service providers; third party business partners; digital advertising providers.
  • Sensitive Personal Information: Third party service providers; third party business partners; credit reporting agencies.

In addition to the categories of third parties identified above, during the 12-month period prior to the Last Updated date of this Privacy Policy, we may have disclosed personal information about you to government or regulatory entities (e.g., in response to subpoenas or gaming regulator requests) and third parties in connection with litigation, investigations, inquiries, requests, audits, or corporate transactions, such as mergers, acquisitions or divestitures.

  • viRetention of Personal Information. We will retain your personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy and this California Consumer Privacy Statement, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.

viiDeidentified Information. To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

  • California Consumer Privacy Rights

If you are a California resident, you may have certain rights, as described below. These rights, which are discussed more fully below, are subject to some important exceptions, which are intended, among other things, to protect the integrity and privacy of your Personal Information. You have the right not to be discriminated against for exercising your California Privacy Rights. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. You also have the right to designate an authorized agent to exercise your California Privacy Rights on your behalf.

If you need information on how to exercise your California Privacy Rights in an alternative, accessible format due to a disability, please send an email with your name and contact information to marketing@ahernhotel.com.

  • Requests To Know About Your Personal Information

You may have the right to request that we disclose to you, for the relevant time period as required by applicable law, the following: (1) the categories of Personal Information we have collected about you, (2) the categories of sources from which Personal Information was collected about you, (3) the business or commercial purpose for which your Personal Information was collected, sold, or shared, and (4) the categories of third parties to whom we have disclosed your Personal Information. In addition, you may have the right to request that we disclose to you the specific pieces of Personal Information we have about you for the relevant time period required by applicable law. We are required to fulfill these requests no more than twice within a 12-montlh period.

  • Requests To Delete Your Personal Information

You may have the right to request that we delete your Personal Information, subject to certain exceptions such as our need to comply with legal obligations, fulfill orders, and complete transactions. 

iii. Requests To Opt-Out Of Sale Or Sharing Of Your Personal Information

You have the right to opt-out of having your Personal Information sold to or shared with third parties.

The use of certain cookies (such as certain cookies placed by third parties) on our sites may constitute a sale or sharing of personal information under California Privacy Rights. In addition to submitting your request or calling us, as described below in “How To Submit A Request,” you must access the Ahern Hotel Cookie Settings page at your device and turn off Targeting Cookies to fully exercise your California Privacy Rights opt-out rights. The cookie preference tool is device and browser specific. If you delete or clear cookies or change devices or browsers, you will need to reset your cookie preferences using the tool. Please note that even if you opt-out of the sale or sharing of your Personal Information, we may still (a) disclose your Personal Information to service providers, contractors, and other entities for business or commercial purposes consistent with the California Privacy Rights, and (b) disclose your Personal Information in connection with certain business transactions consistent with Section 3 (“How We Use The Information We Collect”) above.

With respect to cookies and similar technologies, we disclose the categories of Personal Information listed below for online advertising purposes, and/or marketing-related purposes, to provide third party social network features and functionality on our websites. During the 12-month period from the Last Updated date of this Privacy Policy, we may have sold or shared (as defined under California Privacy Rights) the following categories of Personal Information about you to online advertising services, social networks, and/or marketing partners: Identifiers, Commercial Information, Online Activity, and Inferences.

  • Requests To Correct Inaccurate Personal Information

You have the right to request that we correct your inaccurate Personal Information, subject to certain exceptions.   

  • Use And Disclosure Of Sensitive Personal Information

We do not use or disclose Sensitive Personal Information (as defined under California Privacy Rights) for purposes of inferring characteristics about a consumer.

  • How To Submit A Request

If you are a California resident, and wish to submit a Request to Know (Section 5.B.i.), Request to Delete (Section 5.B.ii.), Request to Opt-out of Sale or Sharing (Section 5.B.iii.), or Request to Correct Inaccurate Personal Information (Section 5.B.iv.), please visit https://ahernhotel.com/privacy-policy/ccpadsar/ or call (725) 214-4800 and provide the identifying information requested. All Requests to Know, Delete, and Correct are subject to verification of your identity to protect the privacy and security of your Personal Information.

vii. Verification Procedures 

In order to verify requests made pursuant to the California Privacy Rights, we may require at least two (2) pieces of identifying information (e.g., email address, street address, etc.) that match information maintained by us. In some cases, we may require additional identifying information and a signed declaration attesting to your identity. If you do not respond to our emails or other communications, or fail to timely provide information we request, we may be unable to fulfill your request.

A Request to Opt-out of Sale or Sharing (Section 5.B.iii.) need not be verified. However, if we have a good-faith, reasonable basis to believe that an opt-out request is fraudulent, we may deny the request and provide an explanation of the reason for the denial.

In certain circumstances, we may decline a request to exercise the Right to Know (Section 5.B.i.), Right to Delete (Section 5.B.ii.), or Right to Correct Inaccurate Personal Information (Section 5.B.iv.) described above, particularly where we are unable to verify your identity.

viii. Authorized Agent

If you would like an authorized agent to submit a privacy request on your behalf, please have the authorized agent visit https://ahernhotel.com/privacy-policy/ccpadsar/ or call (725) 214-4800 and provide the requested identifying information of both you and your authorized agent. We may need to contact you as these requests may include additional validation steps depending on the nature of the request. If we receive a request from an authorized agent on your behalf, we may: (a) require authorization signed by you to verify that the agent is, in fact, authorized to act on your behalf; and (b) take steps to verify your identity. These steps are intended to protect the privacy and security of your Personal Information.

  • Notice of Financial Incentive

Based on your commercial activity and other factors, we may offer you various financial incentives such as discounts and special offers when you provide us with Personal Information (such as your name, email address, phone number, postal address, and date of birth) to, sign-up for our loyalty program, Ahern Hotel Rewards. When you sign-up for our loyalty program, you opt-in to receive financial incentives.   

Under our Ahern Hotel Rewards program, you can receive financial incentives (benefits) based on certain purchases and other activities related to gaming, dining, hotel, entertainment, and more. You can join (opt-in to) the Ahern Hotel Rewards program and find program details, terms and conditions at www.AhernHotel.com.  You may withdraw (opt-out) from receiving such financial incentives at any time by deactivating your loyalty program account. To deactivate your loyalty program account, visit https://AhernHotel.com and provide your identifying information as requested. The financial incentives offered in connection with Ahern Hotel Rewards are reasonably related to the value of a consumer’s data including the commercial activities of such consumer. We calculate the value of a consumer’s data based on various factors, including the consumer’s commercial activities and the expenses related to the offer, provision, or imposition of the financial incentives (benefits) to such consumer.

VIRGINIA PRIVACY RIGHTS – APPLICABLE ONLY TO VIRGINIA RESIDENTS

If you are a Virginia resident, you have the right to know the categories of Personal Information we process, the purpose for which Personal Information was processed, the categories of Personal Information shared with third parties, if any, and the categories of third parties, if any, with whom the information was shared.  Virginia residents also have the right to (A) confirm whether or not we are processing your Personal Information and to access such Personal Information (see Section 6.A. below); (B) request that we correct your inaccurate Personal Information (see Section 6.B. below); (C) request that we delete your Personal Information (see Section 6.C. below); and (D) opt-out of processing of your Personal Information for purposes of targeted advertising (see Section 6.D. below). These rights, which are discussed more fully below, are subject to certain exceptions, which are intended, among other things, to protect the integrity and privacy of your Personal Information.  

  • Requests to Know about Your Personal Information

You have the right to request that we confirm whether or not we are processing your Personal Information and to access such Personal Information.  If you are a Virginia resident, and wish to request this information, please visit https://ahernhotel.com/privacy-policy/ccpadsar/ or call (725) 214-4800 and indicate that you wish to request this information and provide the identifying information requested. All requests are subject to authentication of your identity to protect the privacy and security of your Personal Information.  

  • Requests to Correct Inaccurate Personal Information

You have the right to request that we correct your inaccurate Personal Information, subject to certain exceptions. If you are a Virginia resident and wish to request correction of your inaccurate Personal Information, please visit https://ahernhotel.com/privacy-policy/ccpadsar/ or call (725) 214-4800 and indicate that you wish to request correction of your inaccurate Personal Information and provide the identifying information requested. All correction requests are subject to authentication of your identity to protect the privacy and security of your Personal Information.

  • Requests to Delete Your Personal Information

You have the right to request that we delete the Personal Information you provided to us or that we obtained about you, subject to certain exceptions. If you are a Virginia resident, and wish to request deletion of your Personal Information, please visit https://ahernhotel.com/privacy-policy/ccpadsar/ or call (725) 214-4800 and indicate that you wish to request deletion of your Personal Information and provide the identifying information requested. All requests are subject to authentication of your identity to protect the privacy and security of your Personal Information.

  • Requests to Opt-Out of Processing for Specified Purposes

You have the right to opt-out of the processing of your Personal Information for purposes of targeted advertising. If you are a Virginia resident and wish to opt-out please visit https://ahernhotel.com/privacy-policy/ccpadsar/ or call (725) 214-4800 and indicate that you wish to request to opt out and provide the identifying information requested. In addition to submitting your request or calling us, you must access the Ahern Hotel Cookie Settings page at your device and turn off Targeting Cookies to fully exercise your Virginia Privacy Rights opt-out rights.  If you delete or clear cookies or change devices or browsers, you will need to reset your cookie preferences using the tool.

  • Right to Appeal Ahern Hotel’s Decisions Regarding Your Requests

If you are a Virginia resident, you may appeal our decision with respect to a request you have submitted by visiting https://ahernhotel.com/privacy-policy/ccpadsar/ or call (725) 214-4800 and indicating that you wish to appeal our decision.

COLORADO, UTAH AND CONNECTICUT – APPLICABLE ONLY TO COLORADO UTAH AND CONNECTICUT RESIDENTS

You may have the right to: (1) know what personal information we collect, use, disclose, and sell; (2) request that we delete your personal information; (3) access and obtain a copy of your personal information that we collect; (4) request correction of inaccurate personal information; (5) opt out of targeted advertising; or (6) limit the use and disclosure of certain sensitive information. In addition, we may not discriminate against you for exercising any of your rights. We will honor your request to the extent required by applicable law and will make a good faith effort to honor your request in all other cases.

To exercise your right to access, delete, or correct your personal information, you may visit https://ahernhotel.com/privacy-policy/ccpadsar/ or call (725) 214-4800. For requests submitted via telephone, you must provide us with sufficient information that allows us to reasonably verify you are the person about whom we collected the personal information and describe your request with sufficient detail to allow us to properly evaluate and respond to it. If we are not able to verify your identity for access and deletion requests with the information provided, we may ask you for additional pieces of information.

DATA RETENTION

We will retain your personal information until the earlier of: (i) the personal information is no longer necessary to accomplish the purpose for which it was provided; or (ii) we delete your information pursuant to your request. We may retain your personal  information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations and/or as necessary to protect our legal rights or for certain business requirements. This includes for security, fraud, and abuse prevention, for financial record-keeping, or to comply with legal or regulatory requirements.  Please see company Document Retention Policy for further specifics.

SECURITY

Information maintained in electronic form that is collected by Ahern Hotel and any individual Ahern Hotel, Ahern Live, related websites, or sub-pages within is stored on systems protected by industry standard security measures. These security measures are intended to protect these systems from unauthorized access. No security system is impenetrable and these systems could become accessible in the event of a security breach. We have controls in place that are designed to detect potential data breaches, contain and minimize the loss of data, and conduct forensic investigations of a breach.

Our staff is required to take reasonable measures to ensure that unauthorized persons cannot view or access your Personal Information. Employees who violate our internal privacy policies are subject to disciplinary action, up to and including termination of employment.

We cannot enforce or control the security of the computers, electronic devices, or electronic communication method(s) you may use to send e-mails and submit information to us. You are responsible for the security of the computers, electronic devices, and electronic communication methods you use to communicate with us. We are not responsible for the disclosure or interception of information you send us before we receive it.

As a standard security practice, we take reasonable steps, which are generally recognized in the industry to ensure that the communication methods used to support Ahern Hotel Online Services do not permit connections or communication by methods that have known security weaknesses or vulnerabilities. As such, if you experience trouble using an Ahern Hotel website, it may be an indication that you need to upgrade your software to a newer version that supports more secure communication methods.

In situations where your Personal Information is collected by third parties under contract with us for performance of their contractual duties and other purposes, we require such third parties to exercise reasonable care to protect that information and restrict the use of your Personal Information to the purposes for which it was provided.

OTHER WEBSITES

We are not responsible for the information collection or privacy practices of other websites, including websites operated by our business partners or other third parties, including websites that might be co-branded with our name. Please review and understand the privacy policies posted on any linked sites you visit before using those sites or providing any Personal Information through such sites.

PERSONS UNDER AGES 13 AND 21

Certain of our areas and activities are intended for persons 21 or older. If you are under 21, you may not access or attempt to access any areas or participate in any activities that are restricted to persons 21 or older. We do not knowingly collect or allow the collection of Personal Information from persons under 13. We do not sell the Personal Information of minors under 16 without affirmative authorization.

If you are the parent or guardian of a person under 13 and believe that the person has provided us with Personal Information, you may contact us at and request that it be removed from our active marketing database.

CHANGES TO THIS POLICY

We reserve the right to revise this Policy at any time without notice. When this Policy is revised in a material way, notice will be posted on Ahern Hotel, Ahern Live, related websites and sub-pages within that we control along with the revised Policy.

EFFECTIVE: June 30, 2023